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This program requires you to have PASSION, because I certainly cannot teach it! My passion and love for everything makeup is what drives me to continuously push toward my goal in this industry. I have seen numerous talented artists that struggle to build their clientele due to a lack of passion for what they do. Although we always want to improve our income, if that is your sole purpose for getting into the industry, you will lose momentum and get burnt out due to the other components that come along with making more money. The beauty world is constantly changing due to new makeup trends. Your passion will allow you to continuously evolve as an artist as there is shift in the makeup industry. Remember - we are our own competition and we have to challenge ourselves to be a better version of ourselves. If all else fails, use your clients’ need for you and the smiles you bring to their faces to fuel your passion. 


Are you truly passionate about being a makeup artist?


In order to grow your brand, sacrifices are necessary. I have sacrificed several areas of my life, from my free time, to quality time with family and friends, and not to mention - money! Sacrifice comes with being an entrepreneur and owning your own business. You may have to sacrifice stability, income, balancing work/life, sleep, and most of all comfort. As a freelance makeup artist and now business owner, I sacrificed it all at some point. Although sacrifice is a key part of your success, this mentorship program will help alleviate some of the pressure by introducing tools that will eliminate some of your obstacles. 


How have you handled the sacrifices you’ve faced through your entrepreneurial journey?


Through every step of this program, I expect everything to be done in excellence. Why? Because it is a differentiator. Doing your best leads you to be the best, so I would like to see all program participants utilize that mindset along this journey (and beyond). Please take the time to complete each assignment completely and thoughtfully so you can take apply these learnings to your business. Always put more time into your projects initially so that you don’t have to constantly update your information and/or format of your content - it will save more time in the long run. As far as the artistry, it’s important to always give the best application you can possibly give to each client. You will always be pleased with your work if you gave 100%. This is always important when it comes to customer service. Having excellent customer service helps you grow clientele and with client retention which is seen as professional. Clients will keep coming back when they have a great experience. Operate in excellence with your craft and your business and watch it grow! 


What does operating in excellence look like to you?


Yes, positivity is necessary! As artists, it is important to have positive internal dialogue with ourselves. Positive thinking results in positive outcomes. Artists tend to be hard on themselves and their own work, which can sometimes hinder you from facing fears, so keep the positive thoughts coming. When I work with artists that exude optimism and positivity, I always see them grow quicker than artists that constantly think (or say) negative comments about their work. Clients love confidence and when you remain positive about your work, it helps them feel more comfortable working with you and your brand. It’s natural for your mind to go the negative route, so that’s why it’s important to train yourself into thinking positively often. 


Activity: Write out your daily affirmations that are relevant to your journey as a makeup artist on your mirror with an Expo Marker or a place that you can see daily. Please be prepared to share those positive affirmations with your mentor.


Acknowledgement Statement: By signing below I I acknowledge that I have read, understand, and agree to lead with my passion, make sacrifices to excel, operate in excellence, and continue to have a positive outlook while on my journey throughout this process.