FEW REMINDERS WHEN
create your price list
Create your price list starting with the most expensive service first, then they will be more compelled to book the lower service
round your prices
Round your prices to the next dollar amount. 79.99 is more overwhelming than $80
To sell more services or to encourage your clients to book a luxury service, create comprehensive packages for your clients.
Once I created bridal packages versus itemizing all of the bridal cost, I started booking weddings with ease because packages are easier versus an itemized list of expenses.
DOES MY PRICING MAKE SENSE FOR
the clients and for my business?
This is a business…NOT A HOBBY
The key is to not only get new clients, but to get them to come back again and again.
Does your pricing turn people away?
Prices should be set based on competition in surrounding areas.
Is your income secure?
Take Deposits/Retainers (40% - 50% of the amount for service)
Deposits should be non-refundable/non-transferable
Enforce Late Fees - $10 for every 10 minutes
Know when to let the money do the talking
Return portion of funds when you inconvenience clients.
Splurge on your luxury service clients (bridal box)
Do not undercut